Yi Zhou

Sustainability of China’s Singles Day Shopping Festivals: Exploring the Moderating Effect of Fairness Atmospherics on Consumers’ Continuance Participation

Jingyu Li, Anding Zhu, Liu Dongsheng, 2020, Sustainability.

Luxury Fashion Brands Versus Mass Fashion Brands: Data Mining Analysis of Social Media Responses Toward Corporate Sustainability

Stacy H. N. Lee, C. Lo, Yi Zhou, 2018 .

The impact of reference effects on online purchase intention of agricultural products: The moderating role of consumers' food safety consciousness

Yi Zhou, Xiaofei Zhao, Shengliang Deng, 2017, Internet Res..

Online Star vs. Celebrity Endorsements: The Role of Self-Concept and Advertising Appeal in Influencing Purchase Intention

Yi Zhou, Liying Wang, Pengfei Shi, 2021, Frontiers in Psychology.