Elodie Huré

Still work and/or fun? Corroboration of the hedonic and utilitarian shopping value scale

Nina Krey, Karine Picot-Coupey, Elodie Huré, 2020, Journal of Business Research.

Grocery shopping and the Internet: exploring French consumers' perceptions of the ‘hypermarket’ and ‘cybermarket’ formats

Gérard Cliquet, Elodie Huré, Karine Picot-Coupey, 2009 .

Understanding omni-channel shopping value: A mixed-method study

Elodie Huré, Karine Picot-Coupey, Claire-Lise Ackermann, 2017 .

Shopping with a Smartphone: A French-Japanese Perspective

Gérard Cliquet, Elodie Huré, Karine Picot-Coupey, 2014 .

Mobile application value for consumers

Elodie Huré, Karine Picot-Coupey, Christine Gonzalez, 2013 .

Channel design to enrich customers’ shopping experiences: synchronizing clicks with bricks in an omni-channel perspective - the Direct Optic case

Elodie Huré, Karine Picot-Coupey, Lauren Piveteau, 2016 .

From Mobile Phone to Smartphone: What’s New About M-Shopping?

Gérard Cliquet, Elodie Huré, Karine Picot-Coupey, 2013 .