David Juárez-Varón

Neuromarketing in Haute Cuisine Gastronomic Experiences

Ana Mengual-Recuerda, V. Tur-Viñes, David Juárez-Varón, 2020, Frontiers in Psychology.

Footwear consumer behavior: The influence of stimuli on emotions and decision making

Ana Mengual-Recuerda, David Juárez-Varón, A. Căpățînă, 2023, Journal of Business Research.

Emotional Impact of Dishes versus Wines on Restaurant Diners: From Haute Cuisine Open Innovation

Ana Mengual-Recuerda, V. Tur-Viñes, David Juárez-Varón, 2021 .

Analysis of stress, attention, interest, and engagement in onsite and online higher education: A neurotechnological study

David Juárez-Varón, Brij B. Gupta, Isabel Bellido-García, 2023, Comunicar.

An Adaptive Machine Learning Methodology Applied to Neuromarketing Analysis: Prediction of Consumer Behaviour Regarding the Key Elements of the Packaging Design of an Educational Toy

Victoria Tur-Viñes, David Juárez-Varón, Alejandro Rabasa-Dolado, 2020, Social Sciences.