Virginie Maille

Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality

Gergana Y. Nenkov, M. Morrin, M. Lwin, 2019, Journal of Business Research.

What a Strange Bottle! Effects of Perceived Congruence of a Package Design

Virginie Maille, Nathalie Fleck, Priya Raghubir, 2017 .

A Merchant Virtual Universe as an innovative retail setting: a dynamic perspective on the immersion process

Ingrid Poncin, Marion Garnier, Virginie Maille, 2015 .

The influence of social belonging and creativity on the immoral consumption behaviors of new adolescents: A cross-cultural study of 16–24 year olds

Virginie Maille, E. Gentina, Zhen Li, 2021 .

Perceived Congruence and Incongruence: Toward a Clarification of the Concept, its Formation and Measure

Virginie Maille, Nathalie Fleck, 2011 .

Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview, Limitations and Avenues for Research

Virginie Maille, Nathalie Fleck, 2010 .

On the Other Hand…: Enhancing Promotional Effectiveness with Haptic Cues

Maureen Morrin, Virginie Maille, Ryann Reynolds-McIlnay, 2019, Journal of Marketing Research.

A Cross-National Study of Nomophobia Among Brazilian, Chinese, French, and U.S. Young People: The Role of Materialism

Virginie Maille, Zhen Li, Elodie Gentina, 2023, Journal of Cross-Cultural Psychology.

Compliance with veterinary prescriptions: The role of physical and social risk revisited

Virginie Maille, J. Hoffmann, 2013 .