Hiroaki Ishii

The Effect of Tactile Experiences in Consumer Behavior: The Progress and Future Directions of Haptic Research@@@～ハプティック知覚に関する研究の展開と課題～

Jaewoo Park, Hiroaki Ishii, Taku Togawa, 2016 .

Aesthetics and Consumer Psychology

Hiroaki Ishii, 2019, Japan Marketing Journal.

Does Visual Heaviness Convey Rich Flavor? Effect of Product Image Location on Consumers’ Taste Expectation

Hiroaki Ishii, Jaewoo Park, Taku Togawa, 2016 .

Turning the other cheek: Facial orientation influences both model attractiveness and product evaluation

C. Spence, Jaewoo Park, Hiroaki Ishii, 2020, Psychology & Marketing.

Effects of consumers’ construal levels on post-impulse purchase emotions

Rajat Roy, Naoto Onzo, Hiroaki Ishii, 2019 .

A Packaging Visual-Gustatory Correspondence Effect: Using Visual Packaging Design to Influence Flavor Perception and Healthy Eating Decisions

Xiaoyan Deng, Jaewoo Park, Hiroaki Ishii, 2019 .

The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation

Rajat Roy, Hiroaki Ishii, Taku Togawa, 2023, Journal of Business Research.

Influence of Consumer Affinity toward Foreign Countries on Consumers’ Regulatory Focuses

Hiroaki Ishii, Shinichiro Terasaki, Yuriko Isoda, 2021, Journal of International Consumer Marketing.

Optimum Amount of Information on a Package:

Hiroaki Ishii, 2018, Japan Marketing Journal.