K. Nobbs

发表

Multi-Sensory Fashion Retail Experiences: The Impact of Sound, Smell, Sight and Touch on Consumer Based Brand Equity

Bethan Alexander, Karinna Nobbs, Bethan Alexander, 2016 .

Fast fashion requires fast marketing

K. Nobbs, C. Moore, M. Sheridan, 2006 .

An exploration of fashion visual merchandising and its role as a brand positioning device

K. Nobbs, Jonathan J. Baker, K. M. Foong, 2015 .

Let it go - Consumer empowerment and user generated content: an exploratory study of contemporary fashion marketing practices in the digital age

M. Montecchi, K. Nobbs, 2017 .

Form and function of luxury flagships: An international exploratory study of the meaning of the flagship store for managers and customers

K. Nobbs, Veronica Manlow, 2013 .

Breeding thornless roses

K. Nobbs, 1984 .

The growing permanence of pop-up outlets within the international location strategies of fashion retailers

R. Varley, Bethan Alexander, K. Nobbs, 2018 .

Multi-Sensory Fashion Retail Experiences

Bethan Alexander, K. Nobbs, 2020, Global Branding.

Strategic approaches to augmented reality deployment by luxury brands

Joachim Scholz, Joonas Rokka, A. Javornik, 2021 .

The flagship format within the luxury fashion market

K. Nobbs, C. Moore, M. Sheridan, 2012 .

Exploring UK fashion buyers' and merchandisers' job roles

K. Nobbs, 2015 .

The evolution of brand choice

R. Ballantyne, K. Nobbs, Anne H. Warren, 2006 .