M. Conchar

The Influence Of Atmospherics In Consumer Research Data Collection

B. Wright, M. Conchar, Angela M. Ianuzzi, 2011 .

Market valuation models of the effect of advertising and promotional spending: A review and meta-analysis

G. Zinkhan, M. Conchar, M. Crask, 2005 .

The impact of customer knowledge and marketing dynamic capability on innovation performance: an empirical analysis

Mauro Falasca, M. Conchar, Jiemei Zhang, 2017 .

An integrated framework for the conceptualization of consumers’ perceived-risk processing

G. Zinkhan, Sergio Olavarrieta, M. Conchar, 2004 .

The Pursuit of Happiness: What Does it Mean to Marketers?

M. Conchar, 2015 .

Motivations Underlying the Creation of Personal Web Pages : an Exploratory Study

George M. Zinkhan, Gary Geissler, Margy P. Conchar, 1999 .