J. Anselmsson

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What’s the buzz about the store? A comparative study of Word of Mouth and customer satisfaction, their sources and relationships to sales growt

U. Johansson, J. Anselmsson, 2013 .

Sources of customer satisfaction with shopping malls: A comparative study of different customer segments

J. Anselmsson, 2006 .

Customer perceived service quality in the supermarket and the discount store. Examination of a service quality measurement scale in a Swedish context

J. Anselmsson, 2006 .

‘You are where you shop’: Examining stereotypes about town center shoppers

J. Anselmsson, Burak Tunca, 2019, Journal of Retailing and Consumer Services.

Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase

Ulf Johansson, Johan Anselmsson, U. Johansson, 2007 .

Customer-based brand equity and human resource management image: Do retail customers really care about HRM and the employer brand?

N. Bondesson, J. Anselmsson, Frans Melin, 2016 .

"When Madison Avenue turns into Main Street" Consumer generated advertising as a marketing tool and its effects on online word of mouth

J. Anselmsson, J. Anselmsson, 2007 .

Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG

N. Bondesson, J. Anselmsson, 2015 .

What successful branding looks like: a managerial perspective

J. Anselmsson, Niklas Anders, 2013 .

Retailer brands and the impact on innovativeness in the grocery market

U. Johansson, J. Anselmsson, 2009 .

A comparison of customer perceived service quality in discount versus traditional grocery stores.

U. Johansson, J. Anselmsson, 2014 .

Manufacturer brands versus private brands: Hoch's strategic framework and the Swedish food retail sector

U. Johansson, J. Anselmsson, 2014 .

Third generation of retailer brands - retailer expectations and consumer response

U. Johansson, J. Anselmsson, 2009 .

Brand image and customers' willingness to pay a price premium for food brands

U. Johansson, N. Bondesson, J. Anselmsson, 2014 .

Understanding price premium for grocery products: a conceptual model of customer-based brand equity

U. Johansson, N. Bondesson, J. Anselmsson, 2007 .

Effects of shopping centre re-investments and improvements on sales and visit growth

J. Anselmsson, 2016 .

Exciting on Facebook or competent in the newspaper? Media effects on consumers’ perceptions of brands in the fashion category

J. Anselmsson, Burak Tunca, 2019 .

An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity

S. Burt, J. Anselmsson, Burak Tunca, 2017 .

The battle of brands in the Swedish market for consumer packaged food: A cross-category examination of brand preference and liking

U. Johansson, J. Anselmsson, N. Persson, 2008 .

A conceptual framework for understanding Customer-based brand equity and price premium in grocery categories

U. Johansson, J. Anselmsson, N. Persson, 2006 .

Consumers’ willingness to disclose their personal data in e-commerce: A reciprocity-based social exchange perspective

L. Hollebeek, S. Urbonavičius, J. Anselmsson, 2023, Journal of Retailing and Consumer Services.