Yan Li

发表

Social Identity Perspective on Brand loyalty

L. Harris, Hongwei He, Yan Li, 2012 .

Evaluation of brand alliances between an international brand and a native brand: The Moderating Effects of Branding Order and Consumer Ethnocentrism

Yan Li, 2010 .

Internet Use on Closing Intention–Behavior Gap in Green Consumption—A Mediation and Moderation Theoretical Model

Yan Li, Xintian Wang, Zhangchi Wang, 2022, International journal of environmental research and public health.

CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality

Yan Li, Hongwei He, Hongwei He, 2011 .

Consumers' willingness to pay using an experimental auction methodology: applications to brand equity

Yan Li, J. Ellis, 2014 .

Evaluation of International Brand Alliances:Brand Order and Consumer Ethnocentrism

Hongwei He, Yan Li, 2013 .

Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value

Hongwei He, Yan Li, 2010 .

Consumer evaluation of technology‐based vertical brand extension

Hongwei He, Yan Li, 2010 .

Animosity and willingness to buy foreign products: Moderating factors in decision-making of Chinese consumers

Hongwei He, Weiyue Wang, Yan Li, 2013 .

Is methodology destiny? Religiosity and charitable giving

Yan Li, 2017 .