H. Yang

发表

Extending TPB and TAM to mobile viral marketing: An exploratory study on American young consumers’ mobile viral marketing attitude, intent and behavior

Liuning Zhou, H. Yang, 2011 .

Market Mavens in Social Media: Examining Young Chinese Consumers' Viral Marketing Attitude, eWOM Motive, and Behavior

H. Yang, 2013 .

Prior negative experience of online disclosure, privacy concerns, and regulatory support in Chinese social media

H. Yang, Hui Liu, 2014 .

Young American Consumers' Prior Negative Experience of Online Disclosure, Online Privacy Concerns, and Privacy Protection Behavioral Intent

H. Yang, 2012 .

Predicting young Chinese consumers' mobile viral attitudes, intents and behavior

Liuning Zhou, H. Yang, Hui Liu, 2012 .

A cross-cultural study of market mavenism in social media: exploring young American and Chinese consumers’ viral marketing attitudes, eWOM motives and behaviour

Hongwei Yang, H. Yang, 2013 .

Student Moon Observations and Spatial-Scientific Reasoning

J. Wilhelm, H. Yang, Merryn Cole, 2015 .

Social Sharing of Online Videos: Examining American Consumers’ Video Sharing Attitudes, Intent, and Behavior

Yingqi Wang, H. Yang, Hongwei “Chris” Yang, 2015 .

Health Literacy and Difference in Current Wealth Among Middle-Aged and Older Adults

H. Yang, Hyungsoo Kim, M. Gillen, 2020, Journal of Family and Economic Issues.

U.S. Election 2020: Intentions to Participate in Political Crowdfunding during COVID-19 Pandemic

H. Yang, H. Baber, Riri Kusumarani, 2022, Administrative Sciences.

Applying the Rasch Model to Evaluate the Self-Directed Online Learning Scale (SDOLS) for Graduate Students

K. Bradley, H. Yang, Jian Su, 2020 .

Understanding the Attachment Dimension of Human-animal Bond within A Homeless Population: A One-Health Initiative in the Student Health Outreach for Wellness (SHOW) Clinic

H. Yang, C. Thatcher, Amber Howarth, 2020, Journal of applied animal welfare science : JAAWS.

The Case for Being Automatic: Introducing the Automatic Linear Modeling (LINEAR) Procedure in SPSS Statistics

Hongwei Yang, H. Yang, 2013 .

Social Media Use and Online Political Participation Among College Students During the US Election 2012

H. Yang, Hongwei “Chris” Yang, Jean L. DeHart, 2016 .

Learning Factor Patterns in Exploratory Factor Analysis Using the Genetic Algorithm and Information Complexity as the Fitness Function

Hamparsum Bozdogan, Hongwei Yang, H. Bozdogan, 2011 .

Bon Appétit for Apps: Young American Consumers' Acceptance of Mobile Applications

Hongwei Chris Yang, H. Yang, 2013, J. Comput. Inf. Syst..

Prior Negative Experience, Online Privacy Concerns and Intent to Disclose Personal Information in Chinese Social Media

Hongwei Chris Yang, H. Yang, 2014, Int. J. E Bus. Res..

Public accounting vs private accounting, career choice of accounting students in China

Huaqing Wang, H. Yang, Danlu Bu, 2017 .

Predicting Young American and Chinese Consumers’ Mobile Viral Attitudes, Intents, and Behavior

Hongwei Yang, Liuning Zhou, Liuning Zhou, 2012 .

Automated Test Assembly Using SAS Operations Research Software in a Medical Licensing Examination

Silu Liu, Hongwei Yang, Tsung-Hsun Tsai, 2020, Applied Psychological Measurement.

Predicting Chinese young consumers’ acceptance of mobile advertising: a structural equation modeling approach

Hongwei Yang, Hui Liu, Liuning Zhou, 2010 .

Visual Assessment of Residual Plots in Multiple Linear Regression: A Model-Based Simulation Perspective

Hongwei Yang, H. Yang, 2012 .

Predicting U.S. College Students' Interest in Studying in China: Social Influence, Personal Experiences, Country Reputation, and Media Coverage.

H. Yang, Yingqi Wang, 2018 .

Organisational culture affecting post-merger integration

H. Yang, C. Lütge, Yanan Yang, 2019, Review of International Business and Strategy.

The Importance of Attending to Underlying Statistical Assumptions

S. Huck, H. Yang, 2010 .