Christophe Roquilly

The Risk of Brand Equity Erosion in the Social Media: The Efficacy and Limitations of Legal Instruments

Cédric Manara, Christophe Roquilly, 2011 .

Competitive Cross-Couponing: A Comparison of French and U.S. Perspectives

Asghar Zardkoohi, Christophe Roquilly, M. Pustay, 2001 .

Control Over Virtual Worlds by Game Companies: Issues and Recommendations

Christophe Roquilly, Christophe Roquilly, 2011, MIS Q..