V. de Barnier

Encouraging and rewarding consumer creativity in new product development processes: How to motivate consumers involved in creative contests?

Stéphane Salgado, V. de Barnier, 2016 .

The dynamics of innovation contest experience: An integrated framework from the customer’s perspective

D. Henard, Stéphane Salgado, V. de Barnier, 2020 .

Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands

P. Valette-Florence, V. de Barnier, Sandrine Falcy, 2012 .

Brand heritage: The past in the service of brand management

V. de Barnier, F. Pecot, 2017 .

Brand heritage as a temporal perception: conceptualisation, measure and consequences

P. Valette-Florence, V. de Barnier, F. Pecot, 2019, Journal of Marketing Management.

How can corporate heritage identity stewardship lead to brand ambidexterity?

V. de Barnier, Anthony Moussa, 2020, Journal of Strategic Marketing.

Brands using historical references: a consumers’ perspective

V. de Barnier, F. Pecot, 2017, Journal of Brand Management.

Toward a Larger Framework of the Generation Concept in Marketing

V. de Barnier, Bénédicte Bourcier-Béquaert, 2010 .