Natalie Mizik

发表

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Christine Moorman, Simone Wies, Natalie Mizik, 2012, Mark. Sci..

Are Physicians "Easy Marks"? Quantifying the Effects of Detailing and Sampling on New Prescriptions

Natalie Mizik, Robert Jacobson, R. Jacobson, 2004, Manag. Sci..

The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction

Natalie Mizik, Robert Jacobson, R. Jacobson, 2009, Mark. Sci..

Rejoinder - Customer Satisfaction-Based Mispricing: Issues and Misconceptions

Natalie Mizik, Robert Jacobson, R. Jacobson, 2009, Mark. Sci..

Visual Listening In: Extracting Brand Image Portrayed on Social Media

Liu Liu, Daria Dzyabura, Natalie Mizik, 2018, AAAI Workshops.

Visual Listening In: Extracting Brand Image Portrayed on Social Media

Daria Dzyabura, Natalie Mizik, Liu Liu, 2020, Mark. Sci..

The Theory and Practice of Myopic Management

Natalie Mizik, Natalie Mizik, 2009 .

The Financial Value Impact of Perceptual Brand Attributes

Natalie Mizik, Robert Jacobson, R. Jacobson, 2008 .

Modeling Marketing Dynamics by Time Series Econometrics

Dominique M. Hanssens, Eric Ghysels, Prasad A. Naik, 2004 .

Assessing the Value-Relevance of Customer Satisfaction

Natalie Mizik, Robert Jacobson, R. Jacobson, 2009 .

Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach

Natalie Mizik, Catarina Sismeiro, Randolph E. Bucklin, 2012 .

Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context

Natalie Mizik, Robert Jacobson, R. Jacobson, 2007 .