Ružica Butigan

发表

DESIGNING MARKETING STRATEGY USING THE FIVE COMPETITIVE FORCES MODEL BY MICHAEL E. PORTER - CASE OF SMALL BAKERY IN CROATIA

Nataša Renko, Ivona Šustić, Ružica Butigan, 2011 .

Intergenerational influence and rituals - children’s behaviour with new school year

Nataša Renko, Ružica Butigan, K. Sredl, 2012 .

Specifics of Marketing Strategy in the Segment of High Fashion

Alica Grilec Kauric, Ružica Butigan, D. Ujević, 2013 .

Exploring the Impact of Consumer Ethnocentrism on Decision Making Process Across the Product Categories

Ružica Butigan, Marija Čutura, R. Kauffmann, 2012 .

A cross-cultural segmentation of western Balkan consumers: focus on preferences toward traditional fresh cow cheese.

D. Barjolle, Ružica Butigan, G. Giraud, 2013, Journal of the science of food and agriculture.

Role of Relationship Marketing in Small and Medium-Sized Entreprises

Ružica Butigan, Ivana Mahnić, 2011 .

Harnessing Expert Opinion: Trends and Challenges on the Balkan Organic Market, Based on a Delphi Approach

Sanda Renko, Nataša Renko, Ružica Butigan, 2013 .

ANALIZA MODELA PET KONKURENTSKIH SNAGA M. PORTERA NA PRIMJERU INDUSTRIJE MALOPRODAJE DERIVATA NAFTE U HRVATSKOJ

Ružica Butigan, 2008 .

Market trends and consumer behaviour relating to organic products in the Western Balkan Countries

M. Klopčič, Nataša Renko, Ružica Butigan, 2013 .