Sonja Prokopec

Do versus Don’t: The Impact of Framing on Goal-Level Setting

Mirjam A. Tuk, Sonja Prokopec, B. Van den Bergh, 2020 .

Coram Populo - In the Presence of People: The Effect of Others in Virtual Worlds

Lakshmi Goel, Iris A. Junglas, Sonja Prokopec, 2013, J. Comput. Mediat. Commun..

The "Socialness" of Virtual Worlds

Lakshmi Goel, Sonja Prokopec, Sonja Prokopec, 2009, AMCIS.

If you build it will they come?—An empirical investigation of consumer perceptions and strategy in virtual worlds

Lakshmi Goel, Sonja Prokopec, Sonja Prokopec, 2009, Electron. Commer. Res..

Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control

P. Krishnamurthy, Sonja Prokopec, Parthasarathy Krishnamurthy, 2010 .

Restraint That Blinds: Attention Narrowing and Consumers’ Response to Numerosity in Self-Control Decisions

Sonja Prokopec, Keith Wilcox, 2018, Journal of Consumer Research.

Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context

A. D. Bruyn, Sonja Prokopec, 2017 .

The Impact of Anchors on Donors’ Behavior: a Field Experiment

A. D. Bruyn, Sonja Prokopec, 2010 .