Martin Meißner

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Eye Tracking Reveals Processes that Enable Conjoint Choices to Become Increasingly Efficient with Practice

Martin Meißner, Joel Huber, Andres Musalem, 2016 .

Technology and the worker : technical demands and social processes in industry

Martin Meißner, 1970 .

The Promise of Eye-Tracking Methodology in Organizational Research: A Taxonomy, Review, and Future Avenues

Martin Meißner, Josua Oll, 2019 .

Eye-Tracking Information Processing in Choice-Based Conjoint Analysis

Martin Meißner, Reinhold Decker, Reinhold Decker, 2010 .

Measuring Consumer Preferences for Complex Products: A Compositional Approach BasedonPaired Comparisons

Reinhold Decker, Sören W. Scholz, Martin Meissner, 2010 .

A User’s Guide to the Galaxy of Conjoint Analysis and Compositional Preference Measurement

M. Steiner, Martin Meißner, 2018 .

Components of Effort for Repeated Tasks

Joel Huber, Ricardo Montoya, Martin Meißner, 2019, SSRN Electronic Journal.

Towards Attentive In-Store Recommender Systems: Detecting Exploratory vs. Goal-oriented Decisions

Martin Meißner, Jella Pfeiffer, Thies Pfeiffer, 2015 .

Towards Designing Virtual Reality Shopping Environments

Martin Meißner, Christof Weinhardt, Christian Peukert, 2018 .

Multimedia for Direct Marketing

Ralf Wagner, Martin Meißner, 2009 .

With a Little Help from My Customers: The Influence of Customer Empowerment on Consumers’ Perceptions of Well-Established Brands

C. Stummer, Martin Meißner, M. D. Haurand, 2017, Managing Innovation.

Presentation of celebrities’ private life through visual social media

Reinhold Decker, Martin Meißner, J. Klostermann, 2023, Journal of Business Research.

No exit for wives: sexual division of labour and the cumulation of household demands

Martin Meißner, Elizabeth W. Humphreys, S. Meis, 2008 .

Eye-tracking decision behaviour in choice-based conjoint analysis

Martin Meißner, Helge Ritter, Thies Pfeiffer, 2008 .

Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

Martin Meißner, Jella Pfeiffer, Thies Pfeiffer, 2017, Journal of Business Research.

Robust Preference Measurement A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis

Martin Meißner, Sören W. Scholz, Ralf Wagner, 2005, OR.

Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments

Martin Meißner, Jella Pfeiffer, Thies Pfeiffer, 2020, Inf. Syst. Res..

Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption

Martin Meißner, Christof Weinhardt, Christian Peukert, 2019, J. Manag. Inf. Syst..

Acceptance of imagined versus experienced Virtual Reality Shopping Environments: Insights from two Experiments

Martin Meißner, Christof Weinhardt, Christian Peukert, 2019, ECIS.

Not worth the extra cost? Diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels

Martin Meißner, Reinhold Decker, Stefanie Heinzle, 2013 .

The Long Arm of the Job: A Study of Work and Leisure

Martin Meissner, Martin Meißner, 1971 .

The Influence of Context-based Complexity in CBC Choice Tasks

Franz Rothlauf, René Riedl, Martin Meißner, 2012 .

Technology and the Worker.

Martin Meissner, Joseph W. McGuire, Martin Meißner, 1970 .

Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing

P. Rauschnabel, Martin Meißner, Vera Zanger, 2022, Psychology & Marketing.

Evidence for Adaptive Information Processing in Decision Sequences

Martin Meißner, Joel Huber, Harmen Oppewal, 2014 .

Towards Attentive In-Store Recommender Systems

Martin Meißner, Jella Pfeiffer, Thies Pfeiffer, 2015 .

Surprising adaptivity to set size changes in multi-attribute repeated choice tasks

Martin Meißner, Harmen Oppewal, Joel Huber, 2020 .

Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer interaction

Jella Pfeiffer, Thies Pfeiffer, Martin Meissner, 2013 .

Marketing Research Using Multimedia Technologies

Martin Meißner, Sören W. Scholz, Ralf Wagner, 2008 .

The Sign Language of Sawmill Workers in British Columbia

Martin Meissner, Martin Meißner, Stuart B. Philpott, 2013 .

An Adaptive Algorithm for Pairwise Comparison-based Preference Measurement

Martin Meißner, Reinhold Decker, Sören W. Scholz, 2010 .

Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices

Martin Meißner, Reinhold Decker, Sören W. Scholz, 2007, OR.

How virtual reality affects consumer choice

Martin Meißner, Christian Peukert, Jella Pfeiffer, 2020 .

On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective

Franz Rothlauf, René Riedl, Martin Meißner, 2014 .

How Many Options? Behavioral Responses to Two versus Five Alternatives per Choice

Martin Meißner, Joel Huber, Harmen Oppewal, 2017 .

Components of attentional effort for repeated tasks

Martin Meißner, Ricardo Montoya, Joel Huber, 2020 .

Adapting Human-Computer-Interaction of Attentive Smart Glasses to the Trade-Off Conflict in Purchase Decisions: An Experiment in a Virtual Supermarket

Martin Meißner, Christof Weinhardt, Jella Pfeiffer, 2017, HCI.

Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making

J. Edward Russo, Tom Griffiths, Nathaniel J. S. Ashby, 2020 .

An Empirical Comparison of CBC and AHP for Measuring Consumer Preferences

Reinhold Decker, Martin Meissner, Reinhold Decker, 2009 .

AHP versus ACA - An Empirical Comparison

Martin Meißner, Reinhold Decker, Sören W. Scholz, 2007, GfKl.

Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising

Martin Meißner, Jasper David Brüns, 2023, Comput. Hum. Behav..