Frank May

发表

Reversals of task duration estimates: Thinking how rather than why shrinks duration estimates for simple tasks, but elongates estimates for complex tasks

Ashwani Monga, Frank May, Rafay A. Siddiqui, 2014 .

TWO ESSAYS ON TIME PERCEPTIONS AND PATIENCE

Frank May, 2014 .

The Effect of Future Event Markers on Intertemporal Choice Is Moderated by the Reliance on Emotions versus Reason to Make Decisions

Frank May, 2017 .

Reminders of One's Middle Name Result in Decreased Indulgence

Rafay A. Siddiqui, Frank May, Christopher Ling, 2020 .

The Effects of Rarity on Indulgent Consumption: Non-Impulsives Indulge When Low Frequency Is Salient

Caglar Irmak, Frank May, 2018 .

HONOR VALUES AND BRAND FAILURES 2

K. Kalaignanam, Frank May, A. Monga, 2018 .

Consumer Responses to Brand Failures: The Neglected Role of Honor Values

K. Kalaignanam, Frank May, A. Monga, 2015 .

Eliciting Time versus Money: Time Scarcity Underlies Asymmetric Wage Rates

Frank May, A. Monga, Rajesh Bagchi, 2017 .

When Time Has a Will of Its Own, the Powerless Don't Have the Will to Wait: Anthropomorphism of Time Can Decrease Patience

Frank May, A. Monga, 2014 .

Licensing Indulgence in the Present by Distorting Memories of Past Behavior

Caglar Irmak, Frank May, 2014 .

Centralized Bargaining in Press Wholesale

Frank May, J. Münster, 2013 .