S. Perumal

发表

The impact of retailer’s economic and social satisfaction on its commitment, and the moderating effect of manufacturer brands’ strength

Nor Azila Mohd Noor, M. M. Goaill, S. Perumal, 2014 .

The Impact of Relational Marketing Bonds on Retailers' Economic and Social Satisfaction

M. M. Goaill, S. Perumal, Norlenda Mohd. Noor, 2015 .

The antecedents’ strategies and processes of product innovation performance

Maha Mohammed Yusr, Sanysanurimohd Mokhtar, S. Perumal, 2018 .

Green innovation performance! How to be achieved? A study applied on Malaysian manufacturing sector

Maha Mohammed Yusr, Maruf Gbadebo Salimon, Sanysanurimohd Mokhtar, 2020 .

Developing a New Model for Cyber Security Behavior of E-Hailing Services: A Conceptual Paper

Y. Sulaiman, S. Perumal, Nik Kamariah Nik Mat, 2019, 2019 International Conference on Computer and Drone Applications (IConDA).

Escalating the Employee Job Satisfaction through Internal Market Orientation: A Childcare Centre Perspective

Y. Sulaiman, A. Othman, S. Perumal, 2013 .

How Does Green Products? Price and Availability Impact Malaysians? Green Purchasing Behavior?

S. Perumal, Muhammed Abdullah Sharaf, 2018 .

Predicting Smartphone Brand Loyalty Using Four-Stage Loyalty Model

A. Mamun, H. Shaari, S. Perumal, 2022, SAGE Open.

An Overview Profile and Green Purchasing Behavior of Consumers in the Northern Region of Malaysia

S. Perumal, Muhammed Abdullah Sharaf, 2018 .

Validity and reliability of the utilitarian value, hedonic value, brand satisfaction, emotional attachment, brand trust and mobile phone brand loyalty scales

H. Shaari, S. Perumal, Linda Seduram, 2016 .

Corporate Social Responsibility and Company Performance in the Malaysian Context

A. Othman, S. Perumal, S. A. Mustafa, 2012 .

Relational norms, happiness and customer satisfaction in Micro Finance Institution’s (MFI’s): A Conceptual framework

S. Perumal, Zolkafli Hussin, Shaikh Rafiqul Islam, 2017 .

Escalating the employee organisational commitment through employee job satisfaction: A Malaysian childcare centre perspective

Y. Sulaiman, A. Othman, S. Perumal, 2015 .

STUDY ON RELATIONSHIP BETWEEN STORE IMAGE AND STORE LOYALTY

R. C. Razak, S. Perumal, 2003 .

The Moderating Effect of Strength of Manufacturer’s Brands on the Relationship between Retailer’s Relationship Satisfaction and Commitment: A Theoretical Model

Nor Azila Mohd Noor, M. M. Goaill, S. Perumal, 2013 .

The Uses of Power in Influencing Relationship Economic Satisfaction: An Empirical Analysis in the Automobile Industry in Malaysia

Nor Azila Mohd Noor, S. Perumal, Zolkafli Hussin, 2012 .

The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs: an empirical study

Maha Mohammed Yusr, Maruf Gbadebo Salimon, Sanysanurimohd Mokhtar, 2021, International Journal of Innovation Science.

Smartphone banking usage in Nigeria: Gamification, technology acceptance and cultural factors empirical perspectives

Selvan Perumal, Olayemi Abdullateef Aliyu, Maha Mohammed Yusr, 2021, Electron. J. Inf. Syst. Dev. Ctries..

The effect of internal market orientation on employee job satisfaction: a study of Malaysian childcare centre

A. Othman, S. Perumal, N. Hashim, 2014 .

Escalating the Employee Organisational Commitment through Internal Market Orientation: Childcare Centre's Perspective

Y. Sulaiman, A. Othman, S. Perumal, 2013 .

The Relationship between the Different Aspects of Internal Market Orientation and Affective Commitment within Malaysia Childcare Sector

Y. Sulaiman, A. Othman, S. Perumal, 2013 .

Application of Decomposed Theory of Planned Behavior on Retail Patronage amongst Women

S. Perumal, Evelyn Bee Hwa Toh, 2018, International Journal of Academic Research in Business and Social Sciences.

Entrepreneurial Orientation Among Malaysian Indian Ethnic Entrepreneurs: Some Preliminary Findings

S. Perumal, Mathivannan Jaganathan, Othman Rahim, 2017 .

Social Cognitive Theory in Understanding Green Car Purchase Intention

Yi Jin Lim, Norzieiriani Ahmad, S. Perumal, 2019, International Journal of Economics and Management Studies.

The consequences of relationship satisfaction among car dealers: a look at Malaysian automobile industry

Nor Azila Mohd Noor, S. Perumal, Zolkafli Hussin, 2010 .

The Antecedents of Green Car Purchase Intention among Malaysian Consumers

Yi Jin Lim, Norzieiriani Ahmad, S. Perumal, 2019, European Journal of Business and Management Research.

Factors influencing attitudes and intentions towards smart retail technology

S. Perumal, Mathivannan Jaganathan, Yeoh Rong Qing, 2022, International Journal of Data and Network Science.

Exploring nexus among sensory marketing and repurchase intention: Application of S-O-R Model

S. Perumal, Jawad Ali, Hasnizam Shaarih, 2021 .

E-learning satisfaction and retention: a concurrent perspective of cognitive absorption, perceived social presence and technology acceptance model

Selvan Perumal, Olayemi Abdullateef Aliyu, Maha Mohammed Yusr, 2021, J. Syst. Inf. Technol..

Corporate Social Responsibility: Antecedent and Consequence Study of Malaysian Public Listed Companies

A. Othman, S. Perumal, Saed Adnan Mstafa, 2013 .

Journal of Intercultural Ethnopharmacology I Ntroduction Antibacterial Synergy between Rosmarinic Acid and Antibiotics against Methicillin-resistant Staphylococcus Aureus

S. Perumal, Senthamil Selvan Perumal, S. Ekambaram, 2022 .

Solving e-learning adoption intention puzzles among private universities in Nigeria: an empirical approach

Olayemi Abdullateef Aliyu, Maha Mohammed Yusr, Maruf Gbadebo Salimon, 2021 .

Effects of Risk Attitude and Time Pressure on the Perceived Risk and Avoidance of Mobile App Advertising among Chinese Generation Z Consumers

N. Isa, S. Perumal, Ningyan Cao, 2023, Sustainability.

The Influence of Fairness on Channel Member Relationship Satisfaction: A Case of Malaysian Car Dealers

S. Perumal, Zolkafli Hussin, Nor Azila Mohd Nor, 2011 .

Effects of Prior Negative Experience and Personality Traits on WeChat and TikTok Ad Avoidance among Chinese Gen Y and Gen Z

N. Isa, S. Perumal, Ningyan Cao, 2024, J. Theor. Appl. Electron. Commer. Res..