Gerard J. Tellis
发表
Ashish Sood,
Gerard J. Tellis,
G. Tellis,
2007
.
Gerard J. Tellis,
Deepa Chandrasekaran,
G. Tellis,
2007
.
Gerard J. Tellis,
Seshadri Tirunillai,
G. Tellis,
2014
.
Ashish Sood,
Gerard J. Tellis,
G. Tellis,
2010,
Mark. Sci..
Gerard J. Tellis,
Abhishek Borah,
G. Tellis,
2014,
Mark. Sci..
Gerard J. Tellis,
Peter N. Golder,
G. Tellis,
2010
.
Gerard J. Tellis,
Seshadri Tirunillai,
G. Tellis,
2016,
Mark. Sci..
Ashish Sood,
Gerard J. Tellis,
Gareth M. James,
2009,
Mark. Sci..
Gerard J. Tellis,
Deepa Chandrasekaran,
G. Tellis,
2011
.
Ji Zhu,
Ashish Sood,
Gerard J. Tellis,
2012,
Mark. Sci..
Marc Fischer,
Martin Spann,
Gerard J. Tellis,
2014,
Mark. Sci..
Ashish Sood,
Gerard J. Tellis,
2015
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Gerard J. Tellis,
2010
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Ashish Sood,
Gerard J. Tellis,
2011
.
Gerard J. Tellis,
Rajesh K. Chandy,
Pattana Thaivanich,
1999
.
Ashish Sood,
Gerard J. Tellis,
Gareth M. James,
2008
.
Gerard J. Tellis,
Deepa Chandrasekaran,
G. Tellis,
2008,
Mark. Sci..
Ashish Sood,
Gerard J. Tellis,
G. Tellis,
2010
.
Gerard J. Tellis,
Abhishek Borah,
2015
.
Ashish Sood,
Gerard J. Tellis,
G. Tellis,
2009,
Mark. Sci..
Gerard J. Tellis,
Seshadri Tirunillai,
G. Tellis,
2011,
Mark. Sci..
Gerard J. Tellis,
Jihoon Hong,
Yanhao 'Max' Wei,
2021,
Journal of Marketing.
Gerard J. Tellis,
G. Tellis,
Javier Palacios Fenech,
2016
.
Gerard J. Tellis,
G. Tellis,
2013
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Gerard J. Tellis,
G. Tellis,
2006
.
Gerard J. Tellis,
G. Tellis,
1997
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How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
Gerard J. Tellis,
Richard A. Briesch,
Raj Sethuraman,
2011
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Rajesh Chandy,
Gerard J. Tellis,
Jaideep Prabhu,
2009
.
Gerard J. Tellis,
Seshadri Tirunillai,
G. Tellis,
2011
.
Gerard J. Tellis,
Joseph Johnson,
2008
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Gerard J. Tellis,
Raj Sethuraman,
G. Tellis,
1991
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Gerard J. Tellis,
G. Tellis,
2017
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Gerard J. Tellis,
G. Tellis,
Stefan Stremei,
2005
.
Gerard J. Tellis,
Seshadri Tirunillai,
Deborah J. MacInnis,
2019,
Journal of Marketing.
Tim Ambler,
Gerard J. Tellis,
T. Ambler,
2007
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Gerard J. Tellis,
Deborah J. MacInnis,
Rajesh K. Chandy,
2005
.
Gerard J. Tellis,
G. Tellis,
Javier Palacios Fenech,
2014
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Gerard J. Tellis,
G. Tellis,
2003
.
Gary L. Lilien,
John Roberts,
Gerard J. Tellis,
2004
.
Gerard J. Tellis,
G. Tellis,
2008
.
Gerard J. Tellis,
Peter N. Golder,
G. Tellis,
2006
.
Gerard J. Tellis,
G. Tellis,
2010
.
Gerard J. Tellis,
G. Tellis,
Joseph Johnson,
2005
.
Gerard J. Tellis,
Deepa Chandrasekaran,
G. Tellis,
2010
.
Gerard J. Tellis,
Birger Wernerfelt,
B. Wernerfelt,
1987
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Gerard J. Tellis,
G. Tellis,
1986
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Gerard J. Tellis,
C. Merle Crawford,
G. Tellis,
1981
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To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts
Gerard J. Tellis,
G. Tellis,
Joseph Johnson,
2013
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Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?
Gerard J. Tellis,
Abhishek Borah,
G. Tellis,
2016
.
Ashish Sood,
Gerard J. Tellis,
G. Tellis,
2005
.
Gerard J. Tellis,
Robert J. Fisher,
G. Tellis,
1998
.
Gerard J. Tellis,
Raj Sethuraman,
G. Tellis,
2002
.
Philip Hans Franses,
Gerard J. Tellis,
P. Franses,
2006
.