Neil Rackham

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Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

Neil Rackham, John Devincentis, Neil Rackham, 1999 .

The Coaching Controversy.

Neil Rackham, 1979 .

Account strategy for major sales

Neil Rackham, 1988 .

The Effective Negotiator — Part I: The Behaviour of Successful Negotiators

Neil Rackham, J. Carlisle, 1978 .

Ending the war between Sales & Marketing.

Philip Kotler, P. Kotler, Neil Rackham, 2006, Harvard business review.

From Experience: Why Bad Things Happen to Good New Products

Neil Rackham, Neil Rackham, 1998 .

The Impact of Servitization on Selling

L. Ryals, Neil Rackham, 2015 .

Recent thoughts on evaluation

Neil Rackham, 1973 .

Evaluation of management training: A practical framework, with cases, for evaluating training needs and results,

Peter Warr, P. Warr, Neil Rackham, 1970 .

Neil Rackham, 2020 .