K. Hong

Cause-related marketing: it's applicability in hypermarket context

R. Yusof, S. Ng, K. Hong, 2017 .

An Empirical Study on Career Choices Among Undergraduates: A PLS-SEM Hierarchical Component Model (HCM) Approach

K. Hong, C. Lim, S. Wong, 2019, International Journal of Human Resource Studies.

INTERNATIONAL STUDENTS’ CROSS-CULTURAL ADJUSTMENT: DETERMINING PREDICTORS OF CULTURAL INTELLIGENCE

S. Ng, K. Hong, PeiPei Lai, 2021 .

Increasing Consumers’ Hypermarket Visit Intention through Cause-Related Marketing: A Perspective from the Theory of Planned Behaviour

R. Yusof, S. Ng, K. Hong, 2019, Review of Business Management.

WHAT DO CONSUMERS LIKE TO SEE IN A CAUSE- RELATED MARKETING CAMPAIGN BOARD?

K. Hong, 2021 .