Fangyuan Chen

发表

Product involvement in the link between skepticism toward advertising and its effects

Jun-der Leu, Fangyuan Chen, 2010 .

When Sadness Comes Alive, Will It Be Less Painful? The Effects of Anthropomorphic Thinking on Sadness Regulation and Consumption

R. Chen, Fangyuan Chen, Li Yang, 2020, Journal of Consumer Psychology.

A motivational account of product anthropomorphism : effects on product perceptions and consumer states

Fangyuan Chen, 2014 .

Does Endowing a Product with Life Make One Feel More Alive? The Effect of Product Anthropomorphism on Consumer Vitality

Jaideep Sengupta, Fangyuan Chen, Rashmi Adaval, 2018, Journal of the Association for Consumer Research.

The interactive effects of affect and shopping goal on information search and product evaluations.

R. Wyer, Hao Shen, Fangyuan Chen, 2015, Journal of experimental psychology. Applied.

Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality

Jaideep Sengupta, Fangyuan Chen, 2014 .

The effects of affect, processing goals and temporal distance on information processing: Qualifications on temporal construal theory

R. Wyer, Fangyuan Chen, 2015 .

When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products

Jaideep Sengupta, Fangyuan Chen, Jian Zheng, 2022, Journal of Consumer Research.

Robots or humans for disaster response? Impact on consumer prosociality and possible explanations

Szu‐chi Huang, Fangyuan Chen, 2022, Journal of Consumer Psychology.

“Want” versus “Need”: How Linguistic Framing Influences Responses to Crowdfunding Appeals

Jaideep Sengupta, Fangyuan Chen, Yiwei Li, 2023, Journal of Consumer Research.