Rachel Luna Peralta

How vlogging promotes a destination image: A narrative analysis of popular travel vlogs about the Philippines

Rachel Luna Peralta, 2019, Place Branding and Public Diplomacy.

Understanding augmented reality marketing in world cultural heritage site, the lens of authenticity perspective

Man-U. Io, Rachel Luna Peralta, H. Ngan, 2022, Journal of Vacation Marketing.

Emotional well-being impact on travel motivation and intention of outbound vacationers during the COVID-19 pandemic

Man-U. Io, Rachel Luna Peralta, 2022, Leisure/Loisir.

How to use augmented reality to promote a destination? The mediating role of augmented reality attachment

Man-U. Io, Rachel Luna Peralta, H. Ngan, 2023, International Journal of Tourism Research.

Interpreting the impact of augmented reality on heritage tourism: two empirical studies from World Heritage sites

Man-U. Io, Rachel Luna Peralta, H. Ngan, 2024, Current Issues in Tourism.