C. Osakwe

发表

Exploring Online Shopping Behaviour within the Context of Online Advertisement, Customer Service Experience Consciousness and Price Comparison Websites: Perspectives from Young Female Shoppers in the Zlínský Region

Christian Nedu Osakwe, Miloslava Chovancová, C. Osakwe, 2015 .

Towards achieving strong customer loyalty in the financial services industry

Hayford Amegbe, C. Osakwe, 2018, International Journal of Bank Marketing.

Can micro-enterprises leverage on the adoption of corporate websites to bolster their brand visibility? Examining salient adoption issues in Nigeria

C. Osakwe, M. Chovancová, M. Agu, 2016 .

Facilitating mCommerce Growth in Nigeria through mMoney Usage: A Preliminary Analysis

C. Osakwe, T. Okeke, 2016 .

Understanding Cosmopolitan Consumers’ Repeat Purchasing In The Emarketplace: Contribution From A Brand Orientation Theoretical Perspective

H. Boateng, Pedro Soto-Acosta, Simona Popa, 2016 .

Transitioning to Online Teaching During the Pandemic Period: The Role of Innovation and Psychological Characteristics

C. Osakwe, M. Kwarteng, Michal Pilik, 2022, Innovative higher education.

Towards Understanding the Initial Adoption of Online Retail Stores in a Low Internet Penetration Context: An Exploratory Work in Ghana

E. Botha, C. Osakwe, M. Kwarteng, 2020, Sustainability.

Marketing and Trade 1 . 2 Social Media Site Engagement ( SME ) and ( e ) WoM

H. Boateng, Pedro Soto-Acosta, Simona Popa, 2016 .

Complementary impact of capabilities and brand orientation on SMBs performance

C. Osakwe, Anita Ciunova-Shuleska, Nikolina Palamidovska-Sterjadovska, 2016 .

Crafting an Effective Brand Oriented Strategic Framework for Growth-Aspiring Small Businesses: A Conceptual Study

C. Osakwe, 2016 .

Can Business-to-Consumer Electronic Commerce Be a Game-Changer in Anglophone West African Countries? Insights from Secondary Data and Consumers' Perspectives

Stephen Nabareseh, C. Osakwe, 2014 .

Comparative legal traditions : text, materials, and cases on the civil and common law traditions, with special reference to French, German, English, and European law

M. Glendon, C. Osakwe, M. Gordon, 1994 .

A two-country study on the psychological antecedents to cryptocurrency investment decision-making

T. Ramayah, Hayford Amegbe, C. Osakwe, 2022, Journal of Global Information Technology Management.

A multi-country study of bank reputation among customers in Africa: Key antecedents and consequences

J. Cheah, Hayford Amegbe, C. Osakwe, 2020, Journal of Retailing and Consumer Services.

A Time Series Analysis of Macroeconomic Determinants of Household Spending in the Era of Cross-cultural Dynamics: Czech Republic as a Case Study

C. Osakwe, N. Verter, 2014 .

An Empirical Analysis of the Impacts of External Capital Inflows and World Oil Price on Africa's 'Largest' Market

C. Osakwe, 2015 .

CSR: a roadmap towards customer loyalty

C. Osakwe, Tesilimi Oladimeji Yusuf, 2020, Total Quality Management & Business Excellence.

Customer-brand disidentification: Conceptualization, scale development and validation

Joseph F. Hair, Nwamaka A. Anaza, C. Osakwe, 2021 .

Understanding marketing resources and size in agro-based enterprises

Nwamaka A. Anaza, C. Osakwe, 2017 .

Understanding post-adoption behaviour in the context of ride-hailing apps: the role of customer perceived value

Olayinka David-West, Hod Anyigba, Junwu Chai, 2021, Inf. Technol. People.

B2B brand marketing in Africa? An exploratory investigation of B2B buyers' perception of supplier brands

Nwamaka A. Anaza, C. Osakwe, Elyria A. Kemp, 2023, Industrial Marketing Management.

The Influence of Price Comparison Websites on Online Switching Behavior: A Consumer Empowerment Perspective

Michael Adu Kwarteng, Abdul Bashiru Jibril, Christian Nedu Osakwe, 2020, I3E.

Building Strong Customer Relationships through Brand Orientation in Small Service Firms: An Empirical Investigation

Benson U. Ogbonna, C. Osakwe, M. Chovancová, 2015 .

Investigating Web Based Marketing in the Context of Micro and Small-Scale Enterprises (MSEs): A Decision Tree Classification Technique

Stephen Nabareseh, Monica N. Agu, Christian Nedu Osakwe, 2015 .

Economic Globalization and Economic Performance Dynamics: Some New Empirical Evidence from Nigeria

C. Osakwe, N. Verter, 2015 .

Exploring Roles of Females in Contemporary Socio-Politico-Economic Governance: An Association Rule Approach

Stephen Nabareseh, E. A. Dadzie, Christian Nedu Osakwe, 2014 .

Institutional isomorphism and social media adoption - a study within the microenterprise context

C. Osakwe, J. Ikhide, 2022, Aslib J. Inf. Manag..

Brand orientation, brand-building behavior and brand identity in SMEs: an empirical evaluation

C. Osakwe, Anita Ciunova-Shuleska, M. Mihajlov, 2020 .

The Impact of Customer Retention Orientation and Brand Orientation on Customer Loyalty and Financial Performance in SMEs: Empirical Evidence from a Balkan Country *

Ajayi, C. Osakwe, Anita Ciunova-Shuleska, 2017 .

Modeling the acceptance and resistance to use mobile contact tracing apps: a developing nation perspective

C. Osakwe, M. Kwarteng, K. Ofori, 2023, Online Inf. Rev..

Market Competitiveness of the Czech Economy in the Era of Globalization: Some New Empirical Insights

C. Osakwe, N. Verter, 2015 .

Customer centricity: an empirical analysis in the micro-sized firm

C. Osakwe, 2019, Journal of Strategic Marketing.

Trust building in mobile money and its outcomes

C. Osakwe, M. Kwarteng, T. Okeke, 2021, European Business Review.

Transitioning to Online Teaching During the Pandemic Period: The Role of Innovation and Psychological Characteristics

C. Osakwe, M. Kwarteng, Michal Pilik, 2022, Innovative Higher Education.

Understanding customer-perceived quality in informal stores

C. Osakwe, 2019, Journal of Services Marketing.

Effects of customer characteristics and service quality on share of wallet in neighbourhood shops based on an asymmetric approach

C. Osakwe, 2022, European Business Review.

Linking SMEs Profitability to Brand Orientation and Market-Sensing Capability: A Service Sector Evidence

Benson U. Ogbonna, C. Osakwe, M. Chovancová, 2016 .

Summoning food at the push of a button: the interplay of religiosity, involvement and commitment in post-adoption behaviors

C. Osakwe, Islam Elgammal, Jun-Hwa Cheah, 2024, Journal of Islamic Marketing.

A Comparative Study of Consumers’ Readiness for Internet Shopping in Two African Emerging Economies: Some Preliminary Findings

Stephen Nabareseh, P. Klimek, C. Osakwe, 2014 .