S. R. D. Maya

The role of affiliation, attractiveness and personal connection in consumer‐company identification

Salvador Ruiz de Maya, Longinos Marin, S. R. D. Maya, 2013 .

The effect of user-generated content on tourist behavior: the mediating role of destination image

Salvador Ruiz de Maya, S. R. D. Maya, María del Carmen Hidalgo Alcázar, 2014 .

Organic food consumption in Europe: International segmentation based on value system differences

Salvador Ruiz de Maya, Inés López-López, S. R. D. Maya, 2011 .

Competitiveness as a Strategic Outcome of Corporate Social Responsibility

Longinos Marin, S. R. D. Maya, A. Rubio, 2012 .

Parental Attitudes to Childhood Overweight: The Multiple Paths through Healthy Eating, Screen Use, and Sleeping Time

P. Cuestas, S. R. D. Maya, Longinos Marín, 2020, International journal of environmental research and public health.

Introducing Personal Social Responsibility as a key element to upgrade CSR

S. R. D. Maya, S. L. Davis, L. M. Rives, 2017 .

When hedonic products help regulate my mood

S. R. D. Maya, Inés López, 2012 .

The Role of Generativity in the Effects of Corporate Social Responsibility on Consumer Behavior

S. R. D. Maya, Longinos Marín, Miguel Giménez García-Conde, 2016 .

Sharing co-creation experiences contributes to consumer satisfaction

Rocío Alarcón López, Salvador Ruiz de Maya, Inés López-López, 2017, Online Inf. Rev..