Selima Ben Mrad

Reciprocal influences and effects of viral NWOM campaigns in social media

Tamara F. Mangleburg, Maria Petrescu, Selima Ben Mrad, 2018, Journal of Marketing Communications.

Consumer’s initial trust formation in IOB’s acceptance

B. O'Leary, Selima Ben Mrad, Souheila Kaabachi, 2019, International Journal of Bank Marketing.

The moderating effect of e-bank structure on French consumers’ trust

Selima Ben Mrad, Souheila Kaabachi, A. Fiedler, 2019, International Journal of Bank Marketing.

Reshaping the bank experience for GEN Z in France

Selima Ben Mrad, Souheila Kaabachi, Tais S. Barreto, 2022, Journal of Marketing Analytics.

Innocent until proven guilty: suspicion of deception in online reviews

Maria Petrescu, P. Kitchen, D. Goldring, 2022, European Journal of Marketing.

Do Consumers Forgive? A Study of Animosity in the MENA Region

Michael R. Mullen, Tamara F. Mangleburg, Selima Ben Mrad, 2014 .

Effects of International Trade and Economic Development on Quality of Life

Michael R. Mullen, Patricia M. Doney, Selima Ben Mrad, 2009 .