Rocío Carranza

An analysis of the scientific literature produced on bank marketing through bibliometrics and scientific mapping – what has been the role of sales in banking?

David Martín-Consuegra, Carlos Sánchez‐Camacho, Rocío Carranza, 2020 .

e-Banking Adoption: An Opportunity for Customer Value Co-creation

David Martín-Consuegra, Estrella Díaz, Carlos Sánchez‐Camacho, 2021, Frontiers in Psychology.

Solving the luxury fashion and sustainable development “oxymoron”: A cross‐cultural analysis of green luxury consumption enablers and disablers

Estrella Díaz, Lamberto Zollo, M. Faraoni, 2022, Business Strategy and the Environment.

What influences consumers’ intention to purchase organic personal care products? The role of social reassurance

David Martín-Consuegra, Estrella Díaz, Lamberto Zollo, 2021 .

The influence of quality on satisfaction and customer loyalty with an importance-performance map analysis

David Martín-Consuegra, Estrella Díaz, Rocío Carranza, 2018, Journal of Hospitality and Tourism Technology.

Co-creation of value in smart ecosystems: past trends and future directions in tourism literature

Águeda Esteban, Estrella Díaz, Rocío Carranza, 2023, Journal of Hospitality and Tourism Technology.

Evolution, trends and future research lines in corporate social responsibility and tourism: A bibliometric analysis and science mapping

David Martín-Consuegra, Estrella Díaz, Carlos Sánchez‐Camacho, 2021, Sustainable Development.

What About NPOs? Identifying Factors in the Intention to Donate: The Role of Brand Identification and Past Behavior

Marta Retamosa, Ángel Millán, Rocío Carranza, 2023, VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations.

PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM

Estrella Díaz, David Martín-Consuegra, Rocío Carranza, 2020, Ind. Manag. Data Syst..