Xi Zhang

Regaining “Lost” Customers: The Predictive Power of First-Lifetime Behavior, the Reason for Defection, and the Nature of the Win-Back Offer

V. Kumar, Yashoda Bhagwat, V. Kumar, 2015 .

Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context

V. Kumar, Anita Luo, V. Kumar, 2014 .

IMPROVING THE PROFITABILITY OF DIRECT MARKETING: A QUANTILE REGRESSION APPROACH

Xi Zhang, 2009 .

Managing a Profitable Interactive Email Marketing Program: Modeling and Analysis

Xi Zhang, 2015 .

Dynamically Managing a Profitable Email Marketing Program

V. Kumar, Koray Cosguner, V. Kumar, 2017 .