N. Belei

Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement

Scott W. Davis, C. Horváth, Anaïs Gretry, 2019, Journal of Business Research.

“Don't pretend to be my friend!” When an informal brand communication style backfires on social media

Allard C. R. van Riel, C. Horváth, Anaïs Gretry, 2017 .

It's a brand new world: Teaching brand management in virtual environments

Ko de Ruyter, N. Belei, G. Noteborn, 2011 .

Balancing the balance: Self-control mechanisms and compulsive buying

Oliver B. Büttner, Csilla Horváth, Feray Adiguzel, 2015 .

The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences

C. Goukens, S. Ramanathan, K. Geyskens, 2012 .

Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse

Nripendra P. Rana, R. Raman, A. Koohang, 2023, Information Systems Frontiers.