Andrea Kähr

When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage

Harley Krohmer, Wayne D. Hoyer, Harley Krohmer, 2016 .

How Should Retailers Deal with Consumer Sabotage of a Manufacturer Brand?

Wayne D. Hoyer, Harley Krohmer, Bettina Nyffenegger, 2018, Journal of the Association for Consumer Research.

The Janus Face of Ideal Self-Congruence: Benefits for the Brand versus Emotional Distress for the Consumer

Wayne D. Hoyer, Harley Krohmer, Lucia Malär, 2018, Journal of the Association for Consumer Research.

When Consumers Harm Your Brand - The Phenomenon of Consumer Brand Sabotage

Harley Krohmer, Bettina Nyffenegger, Andrea Kähr, 2016 .