Xiumin Chu

发表

The Impacts of Content and Source Factors on Consumers' Liking Toward Advertisements: An HSM-Based Framework

Xiumin Chu, Yezheng Liu, Xiayu Chen, 2020, ATCI.

What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige

Xiumin Chu, Yezheng Liu, Xiayu Chen, 2020, Electron. Commer. Res..

What motivates consumer to engage in microblogs? The roles of brand post characteristics and brand prestige

Xiumin Chu, Xiayu Chen, Zhengping Ding, 2020, Electronic Commerce Research.