Qingliang Wang

What makes online content viral? The contingent effects of hub users versus non–hub users on social media platforms

Giri Kumar Tayi, Fred Miao, G. Tayi, 2019, Journal of the Academy of Marketing Science.

Search Duration

Raluca M. Ursu, Pradeep Chintagunta, Qingliang Wang, 2018 .

How Does User-Generated Content Influence Consumers’ New Product Exploration? An Empirical Analysis of Consumer Search and Choice Behaviors

Xianghua Lu, K. Goh, Xianghua Lu, 2013 .

Unraveling the Information Role of Online Reviews: Distinguishing between the Competing Effect, Local and Global Peer Effects on Consumer Choice

Ying Zhang, Khim-Yong Goh, Qingliang Wang, 2013, ICIS.

Unraveling the Effect of Competing Product Reviews on Consumer Choice and the Moderating Role of Consumer–Reviewer Peer Types

K. Goh, Qingliang Wang, Ying Zhang, 2021, IEEE Transactions on Engineering Management.

Examining The Timing Effect Of Information Diffusion On Social Media Platforms: A Temporal Network Approach

Khim-Yong Goh, Tuan Phan, Qingliang Wang, 2013, ECIS.

Investigating Consumers' Variety Seeking Behavior in the Light of Online Reviews: An Individual Level Panel Analysis

Khim-Yong Goh, Qingliang Wang, K. Goh, 2012, 2012 45th Hawaii International Conference on System Sciences.