K. Herold

The influence of word-of-mouth on attitudinal ambivalence during the higher education decision-making process

S. Sundqvist, Anssi Tarkiainen, J. Sipilä, 2017 .

How the source of word-of-mouth influences information processing in the formation of brand attitudes

S. Sundqvist, Anssi Tarkiainen, K. Herold, 2016 .

Impact of Word-of-Mouth on consumer decision-making: An information processing perspective in the context of a high-involvement service

K. Herold, 2015 .

Facts or Opinions: Which Make a Difference? Word-of-Mouth and Attitude Change in a High-Involvement Service Context

S. Sundqvist, Anssi Tarkiainen, J. Sipilä, 2018, Services Marketing Quarterly.

How service values influence the processing of word-of-mouth in the evaluation of credence beliefs

S. Sundqvist, Anssi Tarkiainen, J. Sipilä, 2017 .