John Palmer

发表

Predictors of Positive and Negative Word of Mouth of University Students: Strategic Implications for Institutions of Higher Education

John Palmer, Vicky Eidson, Cynthia Haliemun, 2011 .

Types of Product Innovations and Small Business Performance in Hostile and Benign Environments

Robert E. Wright, John C. Palmer, R. Wright, 2004 .

Product Innovation in Small Firms: An Empirical Assessment

R. Wright, John Palmer, 2010 .

Product and Service Innovation within Small Firms: An Exploratory Case Analysis of Firms in the Restaurant Industry

John Palmer, Melissa Griswold, 2011 .

A Training Program for Leadership in Group Processes Designed to Help Establish New Members in the West Indies SDA Churches

John Palmer, 1978 .

Reactance:: Implications for Public Sector Marketers

R. Wright, John Palmer, 1996 .

Reactance and Behavioral Change: Marketing Healthy Lifestyles

R. Wright, John Palmer, 2012 .

Antecedents of Entrepreneurial Intention: An Integrative Model

V. Martinez, John Palmer, Vicky Eidson, 2016 .

Estimating the Long-term Contributions of Small Buisness Marketing Expenditures

R. Wright, John Palmer, 1996 .