Yi-Lung Peng

A study of the relationship between customer relationship management contents and benefits in hospitals: An application of fuzzy set theory

Wann‐Yih Wu, Hsing-Ping Kuo, Yi-Lung Peng, 2012 .

Hierarchical structuring success factors of project stakeholder management in the construction organization

Yujie Lu, Yongkui Li, Yi-Lung Peng, 2011 .

The impact of service climate on gratitude in driving customer outcomes

Graham H. Lowman, Yi-Lung Peng, Jipeng Qi, 2022, Journal of Services Marketing.

Influence Factors Theoretical Model of Agribusiness Brand Marketing Strategy

Yi-Lung Peng, Yanmei Xu, Yushu Ding, 2013 .

A Relationship Model of Brand Marketing Strategy and Agribusiness Dynamic Capability

Yi-Lung Peng, Yushu Ding, Wensheng Li, 2014 .

The influence of self-construal on consumer responses to sizing discrepancy

Peter R. Magnusson, Yi-Lung Peng, Hyeyoon Jung, 2023, International Marketing Review.