A. Beerli-Palacio

发表

Lines of Scientific Research in the Study of Blood Donor Behavior from a Social Marketing Perspective

J. Martín-Santana, Agustín J. Sánchez-Medina, Laura Romero-Domínguez, 2019, Journal of Nonprofit & Public Sector Marketing.

Achieving donor repetition and motivation by block leaders among current blood donors.

Asunción Beerli-Palacio, J. Martín-Santana, A. Beerli-Palacio, 2012, Transfusion and apheresis science : official journal of the World Apheresis Association : official journal of the European Society for Haemapheresis.

Intention of future donations: a study of donors versus non‐donors

J. Martín-Santana, A. Beerli-Palacio, J D Martín-Santana, 2013, Transfusion medicine.

Antecedents and consequences of destination image gap

J. Martín-Santana, A. Beerli-Palacio, Patrizio A. Nazzareno, 2017 .

How to increase blood donation by social marketing

J. Martín-Santana, A. Beerli-Palacio, J. Martín‐Santana, 2015 .

Blood donation barriers: How does donor profile affect them?

J. Martín-Santana, Agustín J. Sánchez-Medina, Laura Romero-Domínguez, 2021, International Review on Public and Nonprofit Marketing.

The influence of sociodemographic and donation behaviour characteristics on blood donation motivations.

J. Martín-Santana, Agustín J. Sánchez-Medina, Laura Romero-Domínguez, 2021, Blood transfusion = Trasfusione del sangue.

Segmenting Active Blood Donors According to Their Barriers to Develop Retention Programs.

J. Martín-Santana, Laura Romero-Domínguez, A. Beerli-Palacio, 2019, Transfusion medicine reviews.

Explaining the gap in the image of tourist destinations through the content of and exposure to secondary sources of information

J. Martín-Santana, A. Beerli-Palacio, J. Martín‐Santana, 2019, Current Issues in Tourism.

A model of attitudes, beliefs, emotions and values to explain the Spanish youth street binge drinking phenomena

J. Martín-Santana, Margarita Fernández-Monroy, Gonzalo Díaz-Meneses, 2012, International Review on Public and Nonprofit Marketing.

Model explaining the predisposition to donate blood from the social marketing perspective

J. Martín-Santana, A. Beerli-Palacio, J. Martín‐Santana, 2009 .

Recruitment strategies: non‐donor segmentation based on intrinsic and extrinsic stimuli

J. Martín-Santana, Laura Romero-Domínguez, A. Beerli-Palacio, 2019, Vox sanguinis.

Potential donor segregation to promote blood donation.

J. Martín-Santana, A. Beerli-Palacio, J. Martín‐Santana, 2008, Transfusion and apheresis science : official journal of the World Apheresis Association : official journal of the European Society for Haemapheresis.

Antecedents and consequences of cultural intelligence in tourism

Dolores M. Frías-Jamilena, J. Martín-Santana, A. Beerli-Palacio, 2017, Journal of Destination Marketing & Management.

Cultural sensitivity: an antecedent of the image gap of tourist destinations

J. Martín-Santana, A. Beerli-Palacio, J. Martín‐Santana, 2018 .

Development of an Advertising Impact Index to Test Advertisements in Magazines

J. Martín-Santana, A. Beerli-Palacio, 2013 .

Why Attitudes Toward Advertising Are Not Universal: Cultural Explanations

J. Martín-Santana, A. Beerli-Palacio, J. Martín‐Santana, 2008 .

The effect of Cultural Intelligence on consumer-based destination brand equity

Dolores M. Frías-Jamilena, J. Martín-Santana, A. Beerli-Palacio, 2018, Annals of Tourism Research.

Magazine Advertising: Factors Influencing the Effectiveness of Celebrity Advertising

J. Martín-Santana, A. Beerli-Palacio, J. Martín‐Santana, 2013 .

The Effectiveness of Web ADS: Rectangle vs Contextual Banners

Josefa D. Martín-Santana, Asunción Beerli-Palacio, J. Martín-Santana, 2012, Online Inf. Rev..

Complementary services at hotels in accordance with their pricing strategy and the price sensitivity of tourists

A. Beerli-Palacio, J. Martín‐Santana, Crisanto Román-Montoya, 2020 .

How does confirmation of motivations influence on the pre- and post-visit change of image of a destination?

A. Beerli-Palacio, J. Martín‐Santana, 2017 .

A Motivation-Based Explanatory Model of Street Drinking among Young People

Margarita Fernández-Monroy, A. Beerli-Palacio, J. Martín‐Santana, 2014, Social work in public health.

A model of attitudes, beliefs, emotions and values to explain the Spanish youth street binge drinking phenomena

Margarita Fernández-Monroy, Gonzalo Díaz-Meneses, A. Beerli-Palacio, 2012 .