Thomas Foscht

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Banking on the youth: the case for finer segmentation of the youth market

Indrajit Sinha, Swee-lim Chia, Cesar Maloles, 2010 .

Trust and the online relationship—an exploratory study from New Zealand

K. Fam, Thomas Foscht, R. D. Collins, 2004 .

Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets

A. Eisingerich, Huei-Ting Tsai, Yeyi Liu, 2017 .

International value chain processes by retailers and wholesalers — A general approach

Bernhard Swoboda, Thomas Foscht, GÃ©rard Cliquet, 2008 .

Debit and credit card usage and satisfaction

Bernhard Swoboda, Swee-lim Chia, Cesar Maloles, 2010 .

Blinds up or down? The influence of transparency, future orientation, and CSR on sustainable and responsible behavior

A. Eisingerich, Thomas Foscht, Yuting Lin, 2018 .

The impact of culture on brand perceptions: a six‐nation study

Cesar Maloles, Dirk Morschett, Indrajit Sinha, 2008 .

Could the Results of Consumer Research in the Case of Manufacturer's Brand Extension Be Transferred to the Brand Extension of Private Lables – an Exploratory Study

Bernhard Swoboda, Sara Samadi, Thomas Foscht, 2005 .

“Pulling back the curtain”: Company tours as a customer education tool and effects on pro‐brand behaviors

A. Eisingerich, Thomas Foscht, Xiaochi Sun, 2022, Journal of Consumer Behaviour.

Potentials of RFID Application in Retailing: A Conjoint-based Preference Analysis

H. Kotzab, Cesar Maloles, Thomas Foscht, 2008 .

The Implications of U.S. Supreme Court and Circuit Court Decisions for Hostile Environment Sexual Harassment Cases

Ramona L. Paetzold, A. O'Leary-Kelly, Thomas Foscht, 1996 .

Subscription commerce: an attachment theory perspective

A. Eisingerich, Thomas Foscht, René Hubert Kerschbaumer, 2022, The International Review of Retail, Distribution and Consumer Research.

The Classic Conceptualisation and Classification of Distribution Service Outputs – Time for a Revision?

Annouk Lievens, Thomas Foscht, Walter van Waterschoot, 2011 .

Retaining or returning

Indrajit Sinha, Bernhard Swoboda, Cesar Maloles, 2013 .

Why do customers want to learn? Antecedents and outcomes of customer learning

A. Eisingerich, Thomas Foscht, Judith Schloffer, 2022, European Journal of Marketing.

The importance of retail brand equity and store accessibility for store loyalty in local competition

Hanna Schramm-Klein, Bernhard Swoboda, Bernhard Swoboda, 2013 .

Exploring the Impact of Customer Satisfaction on Food Retailers' Evolution: Managerial Lessons From Austria

Bernhard Swoboda, Swee-lim Chia, Cesar Maloles, 2008 .

Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives

Dirk Morschett, Bernhard Swoboda, Bernhard Swoboda, 2005 .

Does educating customers create positive word of mouth

A. Eisingerich, Thomas Foscht, Xiaochi Sun, 2021 .

Linking retailing experiences with life satisfaction

M. Sirgy, Stephan Grzeskowiak, Bernhard Swoboda, 2016 .

Assessing the outcomes of Generation‐Y customers' loyalty

Swee-lim Chia, Cesar Maloles, Thomas Foscht, 2009 .

International SME Alliances: The Impact of Alliance Building and Configurational Fit on Success

Markus Meierer, Dirk Morschett, Bernhard Swoboda, 2011 .

Co-operation Activities of Middle-Sized Retailers and Manufacturers in the Fashion Industry—A Look at Competences, Potentials, Realization and Success Factors in Value Chain Activities

Bernhard Swoboda, Thomas Foscht, 2015 .

How do seniors evaluate retirement homes? The effects of functional congruity, self-congruity, and lifestyle congruity

M. Sirgy, Stephan Grzeskowiak, Marie‐Christine Lichtlé, 2021, Journal of Housing and the Built Environment.

The marketing mix–a helicopter view

Thomas Foscht, Walter van Waterschoot, W. V. Waterschoot, 2010 .

A cross‐country study of signals of brand quality

Pamela E. Grimm, Jagdish P. Agrawal, Thomas Foscht, 2011 .

Attribution of symbolic brand meaning: the interplay of consumers, brands and reference groups

Thomas Foscht, Florian Dorner, Manfred Hammerl, 2016 .

Electronic commerce‐based internationalisation of small, niche‐oriented retailing companies

Dirk Morschett, Bernhard Swoboda, Bernhard Swoboda, 2006 .

Consumer Behavior in Virtual Shopping Environments and Consequences for Retailing

Thomas Foscht, Karl Franzens, 2015 .

A time for heroes? Conceptualization, development and validation of the brand hero scale

A. Eisingerich, Thomas Foscht, Yu-Ting Lin, 2023, European Journal of Marketing.

Reverse Psychology Marketing

Indrajit Sinha, Thomas Foscht, 2007 .

Exploring how garment firms choose international sourcing‐ and sales‐country markets

Bernhard Swoboda, Hanna Schramm-Klein, Cesar Maloles, 2009 .

The Needed Globalization for African Countries

A. Samli, Thomas Foscht, J. Nkonge, 2007 .

Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game

Thomas Foscht, Indrajit Sinha, Indrajit Sinha, 2006 .