Peter S. H. Leeflang

A Comparison of Alternative Specifications of Market Share Models

Peter S. H. Leeflang, P. Leeflang, 1977 .

Comparing scanner data with traditional store audit data

Peter S. H. Leeflang, Eijte W. Foekens, P. Leeflang, 1992 .

What marketing scholars should know about time series analysis: time series applications in marketing

Peter S. H. Leeflang, Csilla Horvath, Marcel Kornelis, 2002 .

Model specification issues

Michel Wedel, Peter S. H. Leeflang, Dick R. Wittink, 2000 .

PREDICTING ADVERTISING EXPENDITURES USING INTENTION SURVEYS

Peter S. H. Leeflang, Karel Jan Alsem, P. Leeflang, 1994 .

Search Engine Advertising Effectiveness in a Multimedia Campaign

Tammo H. A. Bijmolt, Daniel Klapper, Peter S. H. Leeflang, 2014, Int. J. Electron. Commer..

The Combination Strategy to Optimal Target Selection and Offer Segmentation in Direct Mail

Tom Wansbeek, Peter S. H. Leeflang, Penny N. Spring, 1999 .