Rod Hook

Audience Size Forecasting: Fast and Smart Budget Planning for Media Buyers

Claudia Perlich, Yeming Shi, Rod Hook, 2018, KDD.

NATION BUILDING & JOBS PLAN FORUM NATION BUILDING & JOBS PLAN FORUM NATION BUILDING & JOBS PLAN FORUM NATION BUILDING & JOBS PLAN FORUM PROGRAM The Pavilion, South Terrace, Adelaide

Rod Hook, Wendy Campana, 2009 .

Audience selection for on-line brand advertising: privacy-friendly social network targeting

Foster Provost, Xiaohan Zhang, Brian Dalessandro, 2009, KDD.

Bid optimizing and inventory scoring in targeted online advertising

Foster J. Provost, Troy Raeder, Ori Stitelman, 2012, KDD.

Evaluating and Optimizing Online Advertising: Forget the Click, but There Are Good Proxies

Foster Provost, Brian Dalessandro, Claudia Perlich, 2015, Big Data.

Using co-visitation networks for detecting large scale online display advertising exchange fraud

Foster J. Provost, Troy Raeder, Ori Stitelman, 2013, KDD.