H. H. Sung

Definition of adventure travel: conceptual framework for empirical application from the providers' perspective.

A. Morrison, J. O'Leary, H. H. Sung, 1996 .

Classification of Adventure Travelers: Behavior, Decision Making, and Target Markets

H. H. Sung, 2004 .

(シンポジウム)Measuring customer perceptions on product usability:A selection and screening process to determine critical design variables using the data from the consumer preference survey (日本人間工学会第40回大会論文集(CD-ROM内容の全文印刷)) -- (日韓共同シンポジウム '99 Japan-Korea Joint Symposium)

Kim Kwang Jae, H. H. Sung, M. Yun, 1999 .

Developing, Operating, and Maintaining a Travel Agency Website

A. DeFranco, J. Lee, H. H. Sung, 2004 .

Travel Destination Websites: Cross-Cultural Effects on Perceived Information Value and Performance Evaluation

Mi-Hea Cho, Mi-hea Cho, H. H. Sung, 2012 .

The Effects of Household and Trip Characteristics on Trip Types: A Consumer Behavioral Approach for Segmenting the U.S. Domestic Leisure Travel Market

Alastair M. Morrison, Joseph T. O'Leary, Gong-Soog Hong, 2001 .

Marketing to the visiting friends and relatives segment: An international analysis

P. Pearce, A. Morrison, G. Moscardo, 2000 .