Yorgos Zotos

Is Website Interactivity Always Beneficial? An Elaboration Likelihood Model Approach

Polyxeni Palla, Rodoula H. Tsiotsou, Yorgos Zotos, 2013 .

Truly interactive websites: an eye tracking approach

Polyxeni Palla, Rodoula H. Tsiotsou, Yorgos Zotos, 2014 .

Consumer Behaviour towards Own Label: monitoring the Greek experience

Yorgos Zotos, Christina Boutsouki, Y. Zotos, 2008 .

PEER: Looking into Consumer Engagement in e-WOM through Social Media

Yorgos Zotos, Christina Boutsouki, Vassilis Pigadas, 2016 .

Leadership Styles in the Top Greek Media Companies: Leading People with a Mixed Style

Yorgos Zotos, George Tsourvakas, Paraskevi Dekoulou, 2007 .