Amran Harun

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Examining the mediating effect of attitude towards electronic words-of mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among Malaysian travellers

N. Zainal, Amran Harun, Jaratin Lily, 2017 .

Mediating Effect of CustomerSatisfaction on Perceived Product Quality, Perceived Value, and Their Relation to Brand Loyalty

O. A. Igau, Amran Harun, I. Abdul, 2014 .

Smartphone Dependency and Its Impact on Purchase Behavior

Amran Harun, Abdul Wahid Mohd Kassim, Amran Harun, 2015 .

The effect of brand image on overall satisfaction and loyalty intention in the context of color cosmetic. a pilot study.

M. W. Omar, S. Sondoh, N. A. Wahid, 2007 .

Green product as a means of expressing green behaviour: A cross-cultural empirical evidence from Malaysia and Nigeria

Mohammad Imtiaz Hossain, M. Tabash, Shahab Aziz, 2020 .

Social media experience, attitude and behavioral intention towards umrah package among generation X and Y

B. Othman, Amran Harun, A. Muslim, 2020 .

Brand culture: its antecedents and relationship to SME brand performance

Imelda Albert Gisip, Amran Harun, 2015 .

The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia

Nuno Marques de Almeida, B. Othman, Amran Harun, 2020 .

Consumer acceptance towards aquaponic products

Amran Harun, Syafiqah Saufie, A. Estim, 2015 .

Why customers do not buy counterfeit luxury brands? Understanding the effects of personality, perceived quality and attitude on unwilligness to purchase

N. Suki, Amran Harun, Zuhal Hussein, 2012 .

The Influence Of Service Branding Perception Oncustomer Satisfaction Of Low Cost Airlines: Air Asia And Malindo Air

Amran Harun, Mohd Nizam S. Ashraff, David Martin, 2018, Journal of Technology Management and Business.

Factors influencing online purchase intention in online brand

Amran Harun, H. Hasan, Mohd Shaffran Zainal Rashid, 2015 .

Understanding experienced consumers towards repeat purchase of counterfeit products: The mediating effect of attitude

B. Othman, Amran Harun, Darbaz Ismael, 2020 .

Is the Purchasing Behavior of Suburban Millennials Affected by Social Media Marketing? Empirical Evidence from Malaysia

Amran Harun, W. Husin, 2019, KOME.

The influences of service marketing mix on customer loyalty towards Umrah travel agents: Evidence from Malaysia

Wirya Najm Rashid, B. Othman, Amran Harun, 2019, Management Science Letters.

Communication of Corporate Social Responsibility and Loyalty of Customer’s In Kuala Lumpur Hypermarket Industry

Amran Harun, N. Hamawandy, Kadhim Ghaffar Kadhim, 2021 .

UNDERSTANDING FACTORS THAT INFLUENCE HOUSE PURCHASE INTENTION AMONG CONSUMERS IN KOTA KINABALU : AN APPLICATION OF BUYER BEHAVIOR MODEL THEORY

Amran Harun, A. Kassim, David Martin, 2016 .

Corporate Social Responsibility Activities Factors and Their Affecting on Maintaining Customer Satisfaction and Loyalty in Hypermarket Industry in Malaysia

Amran Harun, N. Hamawandy, D. Jamil, 2021 .

Drivers and barriers of travel behaviors during and post COVID-19 pandemic: a systematic literature review and future agenda

Amran Harun, Junaid Khalid, Hafiz Muhammad Usman Khizar, 2022, Journal of Tourism Futures.

Green product awareness has the potential to promote green consumer behaviour: Evidence from Kuala-Lumpur

Amran Harun, Osarodion Ogiemwonyi, 2020 .

Antecedents and Outcomes of Brand Management from the Perspective of Resource Based View ( RBV ) Theory Imelda

Amran Harun, Albert Gisip, Albert Gisip, 2013 .

Star Rating Factors for Umrah Services: The Perspectives of Umrah Operators and Consumers

B. Othman, Amran Harun, A. Muslim, 2020 .

The impact of Umrah service quality on customer satisfaction towards Umrah travel agents in Malaysia

Wirya Najm Rashid, B. Othman, Amran Harun, 2019, Management Science Letters.

Benefits of Facebook fan/brand page marketing and its influence on relationship commitment among Generation Y: Empirical evidence from Malaysia

T. Ramayah, Nor Azim Ahmad Radzi, Amran Harun, 2018, Telematics Informatics.

The Effects of Destination Image and Perceived Risk on Revisit Intention: A Study in the South Eastern Coast of Sabah, Malaysia

Amran Harun, Jaratin Lily, A. Kassim, 2018 .

What makes a non-Muslim purchase halal food in a Muslim country? An application of theory of planned behaviour

B. Othman, Amran Harun, David Martin, 2019, Management Science Letters.

Key Challenges and Issues Consumer Face in Consuming Halal Product

Amran Harun, David Martin, Dayang Haryani Diana Ag. Damit, 2017 .

Factors influencing (Reputation, Perceived Value, Location, Convenience, Internal Environment, and Staff) on Customer Loyalty through Satisfaction: Perspective from Malaysia Hypermarket Industry

Amran Harun, N. Hamawandy, Hemn Adl Wali Al . Bewani, 2021 .

Do We Care about Going Green? Measuring the Effect of Green Environmental Awareness, Green Product Value and Environmental Attitude on Green Culture. An Insight from Nigeria

B. Othman, Amran Harun, Osarodion Ogiemwonyi, 2020 .

Culture of Brand Origin (COBO): The Impacts of Language and Linguistics on Purchase Intention of a Brand

O. Mohamad, N. A. Wahid, Amran Harun, 2015 .

The Concept of Culture of Brand Origin (COBO): A New Paradigm in the Evaluation of Origin Effect

N. A. Wahid, Amran Harun, Osman Mohammad, 2011 .

E-Service Quality, Customer Trust and Satisfaction: Market Place Consumer Loyalty Analysis

Endraria Endraria, Amran Harun, Harmon Chaniago, 2021, Jurnal Minds: Manajemen Ide dan Inspirasi.

STRUCTURAL RELATIONSHIPS BETWEEN PERCEIVED RISK AND CONSUMERS UNWILLINGNESS TO BUY HOME APPLIANCES ONLINE WITH MODERATION OF ONLINE CONSUMER REVIEWS

Norazah Mohd Suki, Amran Harun, N. Suki, 2014 .

Antecedents and Outcomes of Brand Management from the Perspective of Resource Based View (RBV) Theory

Imelda Albert Gisip, Amran Harun, 2013 .

The Influence of Green Behaviour Using Theory of Planned Behaviour Approach: Evidence from Malaysia

Mohammad Imtiaz Hossain, Amran Harun, A. M. Karim, 2022, Millennial Asia.

Theory of planned behaviour approach to understand pro-environmental behaviour among young green consumers in Malaysia

Amran Harun, Osarodion Ogiemwonyi, 2021, Israel Journal of Ecology and Evolution.

Consumption of Green Product as a Means of Expressing Green Behaviour in an Emerging Economy: With the Case Study of Malaysia

Amran Harun, Osarodion Ogiemwonyi, 2020 .

The Influence of Consumers Perception of Green Products on Green Purchase Intention

Amran Harun, Jaratin Lily, Rini Suryati Sulong, 2014 .

Issues and Challenges Faced by Malaysian Umrah Travel Agencies in Providing Excellent Marketing Mix Services to Umrah Pilgrims

B. Othman, Amran Harun, Safdar Nazeer, 2018, The Journal of Social Sciences Research.