T. B. Chen

Attitude towards the Environment and Green Products:Consumers’ Perspective

Lau Teck Chai, T. B. Chen, 2010 .

Causal Relationships among Dimensions of Consumer-Based Brand Equity and Purchase Intention: Fashion Industry

Nasreen Khan, T. B. Chen, H. Hoe, 2014 .

Impact of Relational Value Dimensions to Word of Mouth Communication and Repurchase Intention: Role of Relationship Quality

Nasreen Khan, T. B. Chen, Mazni Alias, 2018 .

Explore the Factors that Influence Elderly Poverty

Nasreen Khan, T. B. Chen, Shereen Khan, 2017 .

Empirical Study on Effect of Perceived Justice in Service Recovery: Malaysia Banking Industry

Nasreen Khan, T. B. Chen, Lee Chi Yen, 2016 .

Impulse Buying Behaviour of Generation Y in Fashion Retail

Nasreen Khan, T. B. Chen, H. Hoe, 2015 .

Connecting digital literacy in higher education to the 21st century workforce

Abdullah Sarwar, Nasreen Khan, T. B. Chen, 2022, Knowledge Management & E-Learning: An International Journal.

Are Funds of Hedge Funds Efficient? An Empirical Analysis for North American, Asia Pacific, and European Long/Short Funds of Hedge Funds

T. B. Chen, L. Nguyen, S. Hossain, 2019 .

A Framework for Brand Rejuvenation: Private Universities in Malaysia

T. B. Chen, K. Nasreen, Sarwar Abdullah, 2019, GATR Journal of Management and Marketing Review.

Consumers’ perspectives of environmental values and attitudes influence on green purchase behaviour and green restaurant intention in Malaysian service sector

T. B. Chen, 2014 .