Marilyn Giroux

发表

The relationship between density perceptions and satisfaction in the retail setting: Mediation and moderation effects

Mehdi Mourali, F. Pons, M. Zins, 2016 .

Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic

Young-joon Choi, Jungkeun Kim, Marilyn Giroux, 2020, International Journal of Hospitality Management.

What did Ryan Lochte do? The double-edged sword of endorsers behaving badly

J. Vredenburg, Marilyn Giroux, 2018, International Journal of Sports Marketing and Sponsorship.

Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention

Jungkeun Kim, Jae-Eun Kim, Y. Choi, 2020, Journal of Advertising.

The moderating role of childhood socioeconomic status on the impact of nudging on the perceived threat of coronavirus and stockpiling intention

Jungkeun Kim, Jae-Eun Kim, Y. Choi, 2020, Journal of Retailing and Consumer Services.

The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos

Jae-Eun Kim, Marilyn Giroux, S. Kim, 2022, European Journal of Marketing.

The Impact of Communication Information on the Perceived Threat of COVID-19 and Stockpiling Intention

Jae-Eun Kim, Y. Choi, Seongsoo Jang, 2021, Australasian Marketing Journal.

Impact of the COVID-19 pandemic on travelers’ preference for crowded versus non-crowded options

In-Jo Park, Marilyn Giroux, S. Kim, 2021, Tourism Management.

The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams

F. Pons, Marilyn Giroux, L. Maltese, 2017 .

Threat specificity in fear appeals: examination of fear response and motivated behavior

Kamila Sobol, Marilyn Giroux, 2023, Journal of Consumer Marketing.

The Power of Negative Visualizations: When Fear Appeals Motivate Consumer Behavior

Kamila Sobol, Marilyn Giroux, 2017 .

The density–satisfaction relationship revisited: The role of scarcity and consumers affective reactions in a crowded retail situation

Mehdi Mourali, F. Pons, Marilyn Giroux, 2014 .

Powerful Connections: Two Essays on How Brands Can Influence and Strengthen their Connections with Consumers

Marilyn Giroux, 2016 .

An Evolutionary Perspective in Tourism: The Role of Socioeconomic Status on Extremeness Aversion in Travel Decision Making

Jooyoung Park, Marilyn Giroux, Jacob C. Lee, 2021, Journal of Travel Research.

When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations

Marilyn Giroux, Jacob C. Lee, Jungkeun Kim, 2021 .

The Impact of Same versus Different Price Presentation on Travel Choice and the Moderating Role of Childhood Socioeconomic Status

Jooyoung Park, Marilyn Giroux, Kyuseop Kwak, 2021, Journal of Travel Research.

Artificial Intelligence and Declined Guilt: Retailing Morality Comparison Between Human and AI

Marilyn Giroux, Jacob C. Lee, Jungkeun Kim, 2022, Journal of Business Ethics.