Katarina Panic

发表

Brand placement in music videos: the effect of brand prominence and artist connectedness on brand recall and brand attitude

Tine Faseur, V. Cauberghe, L. Hudders, 2012 .

New, digital media and the effectiveness of persuasive communication strategies in a social marketing context

Katarina Panic, 2014 .

Promoting Dental Hygiene to Children: Comparing Traditional and Interactive Media Following Threat Appeals

Patrick De Pelsmacker, V. Cauberghe, Katarina Panic, 2014, Journal of health communication.

Promoting Dental Care to Children Using Traditional and Interactive Media Following Threat Appeals

P. D. Pelsmacker, V. Cauberghe, Katarina Panic, 2012 .

Children and a changing media environment : investigating persuasion knowledge for integrated advertising formats

V. Cauberghe, Katarina Panic, P. Pelsmacker, 2012 .

Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses

Patrick De Pelsmacker, Verolien Cauberghe, Katarina Panic, 2013 .

Impact of an Interactive Anti-Speeding Threat Appeal: How Much Threat Is Too Much?

Veroline Cauberghe, Patrick De Pelsmacker, Katarina Panic, 2011, Cyberpsychology Behav. Soc. Netw..

Promoting Dental Care to Children Using Traditional and Interactive Mng Tedia Followihreat Appeals

V. Cauberghe, Katarina Panic, P. Pelsmacker, 2012 .

The (B)old and the Beautiful: Investigating the Preference of Senior Consumers Concerning (the Age of) Models Used in Advertising

V. Cauberghe, Katarina Panic, Delphine Verhoye, 2011 .

Shedding New Light on How Advertising Literacy Can Affect Children's Processing of Embedded Advertising Formats: A Future Research Agenda

E. Rozendaal, V. Cauberghe, L. Hudders, 2017 .

How advertising literacy training affect children's responses to television commercials versus advergames

V. Cauberghe, L. Hudders, Katarina Panic, 2016 .

Fundraising in an Interactive Online Environment

L. Hudders, Katarina Panic, Veroline Cauberghe, 2016 .