Frank Haelsig

Moderating role of involvement in building a retail brand

Bernhard Swoboda, Hanna Schramm-Klein, Dirk Morschett, 2009 .

The Influence of Self-Congruity, Brand Personality and Brand Performance on Store Loyalty

Hanna Schramm-Klein, Dirk Morschett, Frank Haelsig, 2007 .

An intersector analysis of the relevance of service in building a strong retail brand

Bernhard Swoboda, Hanna Schramm-Klein, Dirk Morschett, 2007 .