J. Burkhalter

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Relationship Marketing: An Important Tool For Success In The Marketplace

Hudson Nwakanma, Annette Singleton Jackson, J. Burkhalter, 2011 .

Tweet this, not that: A comparison between brand promotions in microblogging environments using celebrity and company-generated tweets

Janée N. Burkhalter, Natalie T. Wood, N. Wood, 2014 .

Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic

Naveen Donthu, C. Curasi, J. Burkhalter, 2017 .

Advertising to the beat: An analysis of brand placements in hip-hop music videos

J. Burkhalter, C. Thornton, 2014 .

Clear, conspicuous, and concise: Disclosures and Twitter word-of-mouth

Stephanie A. Tryce, N. Wood, J. Burkhalter, 2014 .

Tweeting for service: Twitter as a communication channel for customer service

N. Wood, Ilaria Dalla Pozza, J. Burkhalter, 2015 .

Drinking from Olivia Pope’s Wine Glass: Fan Communities and the Impact of Parasocial Relationships on Consumption Behaviors

N. Wood, J. Burkhalter, Morgan Bryant, 2019, Proceedings of the 2019 International Summit of the Music & Entertainment Industry Educators Association.

Must be the Music: Examining the Placement Effects of Character-Brand Association and Brand Prestige on Consumer Brand Interest within the Music Video Context

J. Burkhalter, C. Thornton, 2015 .

‘Gus, don’t be the comma in Earth, Wind & Fire’

J. Burkhalter, 2022, Exchanges: The Interdisciplinary Research Journal.

Making ends meet: How will the elderly manage their finances and post-retirement expenses?

Janée N. Burkhalter, George P. Moschis, G. Moschis, 2007 .

A new angiotensinergic system in the CNS of the rat

D. Felix, J. Burkhalter, H. Imboden, 2001, Regulatory Peptides.

The Story of Taste: Using EEGs and Self-Reports to Understand Consumer Choice

Janée N. Burkhalter, Adriane B. Randolph, J. Burkhalter, 2012, Kennesaw Journal of Undergraduate Research.

'Check the Rhyme': A Study of Brand References in Music Videos

Janée N. Burkhalter, J. Burkhalter, 2009 .

Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music

Nakeisha S. Ferguson, J. Burkhalter, 2015 .

Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic

Naveen Donthu, C. Curasi, J. Burkhalter, 2017, Journal of Brand Management.

Is This What I Think it Is? The Frontal Lobe and Influences on Taste

Adriane B. Randolph, J. Burkhalter, Charnetta Brown, 2015 .

From General to Specific: Understanding Individual Characteristics and their Relationship with Neural Recordings during Media Consumption

Janée N. Burkhalter, Adriane B. Randolph, J. Burkhalter, 2016, Int. J. Bus. Intell. Res..