Rong Chen

发表

Go beyond just paying: Effects of payment method on level of construal

Hao Shen, Xiaobing Xu, Rong Chen, 2017 .

Do the size of consideration set and the source of the better competing option influence post-choice regret?

Song Su, P. Zhao, Rong Chen, 2009 .

Determinants of online service satisfaction and their impacts on behavioural intentions

Zhilin Yang, Fue Zeng, Zuohao Hu, 2009 .

Examination of brand knowledge, perceived risk and consumers' intention to adopt an online retailer

Rong Chen, Feng He, 2003 .

Regret and performance uncertainty in consumer repeat choice

Jianmin Jia, Rong Chen, Rong Chen, 2012 .

The Influence of Payment Mechanisms on Pricing: When Mental Imagery Stimulates Desire for Money

Xiaobing Xu, Lan Jiang, Rong Chen, 2020, Journal of Retailing.

Forgo or Go for One? The Unavailable Effect in Non-comparable Choice Sets

Rong Chen, Feng He, Jing Tian, 2019, Front. Psychol..

Market entry barriers in China

Yongge Niu, L. C. Dong, Rong Chen, 2012 .

Examination of Customers' Intention to Adopt An Online Retailer: Brand Knowledge, Perceived Risk And Online Buyer Behavior

Rong Chen, Feng He, Song-Ching Fan, 2001 .

Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?

Song Su, Rong Chen, Feng He, 2014 .

How to promote purchase of carbon offset products: Labeling vs. calculation?

Rong Chen, Longzhu Liu, Feng He, 2015 .

Sensitivity and stability analysis in DEA with bounded uncertainty

Rong Chen, Na Zhang, Feng He, 2016, Optim. Lett..

Gift Cards and Gifted Cash: The Impact of Fit between Gift Type and Message Construal

Rong Chen, Qing Yao, 2014 .

Degradation of 4-chlorophenol in aqueous solution by γ-radiation and ozone oxidation

Jun Hu, Jianlong Wang, Rong Chen, 2006 .

Time metaphor and regulatory focus

Xiaobing Xu, Rong Chen, 2020 .

The Choice between Front-Loaded and Rear-Loaded Coupons for New Brands,

Rong Chen, Feng He, Xue Bai, 2010 .

The effects of uppercase and lowercase wordmarks on brand perceptions

Rong Chen, Xiaobing Xu, Xiaobing Xu, 2017 .

A good way to boost sales? Effects of the proportion of sold-out options on purchase behavior

Xiaobing Xu, Rong Chen, Jing Tian, 2021 .

Competition, Cooperation, and Pricing: How Mobile Operators Respond to the Challenge of Over-The-Top

Rong Chen, Xiaobing Xu, Xiaobing Xu, 2015 .

The role of a model’s race in influencing Chinese consumers’ product perception

Xiaobing Xu, Rong Chen, 2016 .

Consumer Choices Under Small Probabilities: Overweighting or Underweighting?

Rong Chen, Jianmin Jia, 2005 .

How reward uncertainty influences subsequent donations: The role of mental accounting

Xiaobing Xu, Rong Chen, Haijiao Shi, 2021 .

Effectiveness of trade-ins and price discounts: A moderating role of substitutability

Xiaobing Xu, Rong Chen, Jin Zhang, 2019, Journal of Economic Psychology.

R&D, advertising and firm technical efficiency: an empirical analysis on Chinese and Japanese household appliance industry

Rong Chen, Feng He, Rong Chen, 2011, Int. J. Serv. Technol. Manag..

Two non-radial measures of super-efficiency in DEA with data uncertainty

Rong Chen, Feng He, Liyun Zhu, 2017, J. Intell. Fuzzy Syst..

Using brand knowledge to understand consumers' intention to adopt an online retailer

Rong Chen, Feng He, Rong Chen, 2003, Int. J. Serv. Technol. Manag..

How Do Counterfactual Reference Prices Stimulate the Selling Willingness for Secondhand Products

Xiaobing Xu, Rong Chen, Jin Zhang, 2015 .

Advertising and Promotion Expenditures on Business Performance: Comparison between Chinese and Japanese Household Appliance Industry

Rong Chen, Feng He, 2007, 2007 International Conference on Service Systems and Service Management.

Solving non-linear portfolio optimization problems with interval analysis

Rong Chen, Feng He, Xiaoning Xu, 2015, J. Oper. Res. Soc..