Hae Eun Chun

Understanding Hope and Its Implications for Consumer Behavior: I Hope, Therefore I Consume

D. MacInnis, Hae Eun Chun, D. Macinnis, 2007 .

Savoring future experiences: Antecedents and effects on evaluations of consumption experiences

Hae Eun Chun, 2009 .

Making Prudent vs. Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control

D. MacInnis, V. Patrick, Hae Eun Chun, 2007 .

A Sense of Things to Come : Future Research Directions in Sensory Marketing

Victor A. Barger, Nilüfer Z. Aydınoğlu, H. Chun, 2015 .