Philipp Broeckelmann

发表

The Influence of Location-Aware Mobile Marketing Messages on Consumers’ Buying Behavior

Andrea Gröppel-Klein, Philipp Broeckelmann, 2012 .

Usage of mobile price comparison sites at the point of sale and its influence on consumers' shopping behaviour

Philipp Broeckelmann, Andrea Groeppel-Klein, 2008 .

BEYOND VERBAL SCALES: MEASUREMENT OF EMOTIONS IN ADVERTISING EFFECTIVENESS RESEARCH

Anja Dieckmann, Andrea Gröppel-Klein, Philipp Broeckelmann, 2008 .

Austrian Economics as a Basis for a General Marketing Theory

Philipp Broeckelmann, 2004 .